LIFELINE

The Life Line is not a points program. It is a client recognition program, created for one sole purpose: to make your Sporting Life experience the best it can be.

Since 1996, our Life Line program has helped us determine how to best serve you. Quite simply, The Life Line is our database, which keeps track of each and every one of your purchases. We collect this information so that when we have a promotion, a special offer or new product arrival for any type of lifestyle activity you may have shown interest in, we’ll make sure you know about it first.

Once you are signed up for Life Line, we will be able to start communicating with you. Whatever your lifestyle, skiing, snowboarding tennis, running or if you have an interest in fashion, there is always something happening in our stores that we want you to know about.

Lifeline Programs

With your purchase of any bike we'll take 10% off of all the accessories you'll ever need at the time of purchase. So whether you're planning a cross country tour on a new road bike and need saddle bags and extra bottle cages, or you're upgrading to a sports bike and need standards like a helmet, lights and a bell.

This is a family program that will keep your kids riding year after year. Simply buy a new kids bike, let your child enjoy it for one year, then return it and get an in-store credit for half the purchase price.

Just drop by any Sporting Life store location, and we'll give you the best selection of men's, women's and children's shoes, superior customer service, and after you purchase your twelfth pair of shoes, we'll give you a free pair.

Designed specifically for you and your stringing needs. This program gives you a free set of strings installed in your racquet after your third set of string purchased.

The junior half back program is designed for your budget and for them. The program ensures that your children get properly fitted for safety and performance. For you the parents, you may return the package at the end of the season for a credit for half the value purchased to use for the following year. This is applicable to junior recreation ski boots, skis and bindings.

With our lifeline program, we monitor your tune ups to keep your skis and boards as best as they can be. It is important for both performance and safety to always have your equipment tuned and waxed. Our ski tuning program allows you to maximize your winter season. After your third tune up we will give you the fourth tune up free.

With our lifeline program, we monitor your tune ups to keep your skis and boards as best as they can be. It is important for both performance and safety to always have your equipment tuned and waxed. Our snowboard tuning program allows you to maximize your winter season. After your third tune up we will give you the fourth tune up free.