What information do we collect and how do we use it?
We may collect personal information when you:
Product Purchases & Returns:
Purchase or return merchandise on our Website or in one of our Stores;
Join our Life Line program;
Create an account on our Website;
Request services on our Website, such as our Wish List and Gift Lists;
Sign-up to receive promotional e-mail or other communications from us;
Use the “E-mail a Friend” or other similar features on our Website;
Participate in our contests, sweepstakes, promotions, fundraisers or events;
Apply for employment; and
Contact us with a comment, question or complaint.
When you make a purchase on the Website, we collect personal information such as your name, e-mail address, shipping and billing address as well as your payment information. We use this information to process and fulfil you order. When you purchase one of our gift cards, we collect the recipient’s name and email or mailing address so that we can send the gift card to the recipient directly on your behalf.
When you join our Life Line program, we collect personal information such as your name, phone number, e-mail address and information about your transactions. We use this information to administer your participation in the program and to send you coupons, special discounts and other communications based on your specific purchases, transactions, tastes and preferences.
In general, you do not have to register to visit our Website. Some of the features offered through our Website may require you to register and provide personal information such as your name, e-mail address, mailing address information and a password that you create. Your registration information is used to provide and otherwise administer the service you requested. We may also request certain optional demographic information from you when you register. We use this optional information to help us understand our customers and to tailor and enhance our product and service offerings, promotions and events.
When you use certain services provided on our Website, we may request additional personal information from you in order to provide that service. For example, when you create a Gift List, we will collect the name of the event, certain details about your event and your shipping address.
From time to time, we may obtain your consent to send you e-mail or other communications about products, services, promotions or events that may be of interest to you. You can opt-out of receiving these promotional e-mails by following the unsubscribe instructions in any of our e-mails or by contacting us as set out below.
The “E-mail a Friend” and other similar features on our Websites permit you to send e-mail to others. To do so, we require you to submit your name and e-mail address, as well as the name and e-mail address of the recipient. We do not use the names or e-mail addresses submitted in these circumstances for any other purpose without the consent of you or the e-mail recipient to do so. Please ensure that you only submit e-mail addresses of friends or family who would want to receive the message.
Promotions and Events:
When you enter a contest or sweepstakes, or participate in a promotion, fundraiser or event, we may collect personal information such as your name, address, phone number, e-mail address, payment information and other information you provide. We use this information to administer your participation in the contest, sweepstakes, promotion, fundraiser or event. If a contest, sweepstakes, promotion, fundraiser or event is jointly sponsored by us and other sponsors or is hosted in support of another organization, your personal information may be shared with such other sponsors or organizations, as specified at the time of collection of your personal information. We have no control over the manner in which these sponsors or organizations treat your personal information, and recommend you review their respective privacy notices or statements.
In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for employment.
If you contact us with a comment, question or complaint, you may be asked for information that identifies you (such as your name, address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment, question or complaint. We may retain this information to assist you in the future and to improve our customer service, product and service offerings, and events and promotions.
In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website.
We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Website and on the third-party social networking websites, plug-ins and applications, and to provide you with other products or services you may request.
To whom do we disclose information?
We will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as otherwise set out herein.
We may transfer (or otherwise make available) your personal information to our affiliates and other third parties who provide services on our behalf. For example, we may use service providers to authorize and process payments, host our Website, operate certain of its features, serve advertisements on our Website, send e-mail or other communications, run our contests, promotions, fundraisers or events, conduct customer research, and manage and analyze data and our advertising effectiveness. Any access to your personal information by our affiliates or service providers will be limited to that necessary for them to perform their designated functions and we do not authorize them to use or disclose your personal information for their own marketing purposes. We and our service providers may also use your personal information for fraud detection and prevention purposes.
Your personal information may be maintained and processed by our affiliates and other third party service providers in the US or other jurisdictions. For additional information about the way in which our affiliates and service providers treat your personal information, contact us as set out below.
Sporting Life and our Canadian, US and other affiliates and service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable Canadian, US or other law. Sporting Life may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, or as otherwise permitted by applicable law.
Sale or Transfer of Information:
We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Sporting Life or as part of a corporate reorganization or other change in corporate control.
What websites do we link to?
How do we safeguard your personal information?
We maintain reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Your online access to certain of your personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages).
We have personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.
How may you access your personal information?
You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in your personal information in our custody or control by sending a request to Contact us, attention Privacy Administrator.
How will we notify you if this policy changes?
How can you contact us?
To contact us regarding any questions, comments or complaints, to obtain information about the way in which we or our service providers treat your personal information, or to request access to your personal information, you may Contact us by email or mail at the following address:
130 Merton Street