{"id":2638,"date":"2014-07-18T09:21:46","date_gmt":"2014-07-18T13:21:46","guid":{"rendered":"https:\/\/www.sportinglife.ca\/blog\/?p=2638"},"modified":"2022-01-12T14:43:43","modified_gmt":"2022-01-12T19:43:43","slug":"brand-spotlight-napapijri","status":"publish","type":"post","link":"https:\/\/www.sportinglife.ca\/blog\/brand-spotlight-napapijri\/","title":{"rendered":"Brand Spotlight: Napapijri"},"content":{"rendered":"<p style=\"text-align: left;\"><div class=\"su-pullquote su-pullquote-align-right\">&#8220;Modern styling that conjures speed, progression, and experience. Materials that perform. Simplified garment selection. And an aced first impression anywhere in the world.&#8221;<\/div><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/brand\/14817\/Napapijri\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2648\" src=\"\/blog\/wp-content\/uploads\/2014\/07\/napapijri-largelogo-300x62.jpg\" alt=\"napapijri-largelogo\" width=\"150\" height=\"31\" srcset=\"\/blog\/wp-content\/uploads\/2014\/07\/napapijri-largelogo-300x62.jpg 300w, \/blog\/wp-content\/uploads\/2014\/07\/napapijri-largelogo-1024x214.jpg 1024w, \/blog\/wp-content\/uploads\/2014\/07\/napapijri-largelogo-600x125.jpg 600w, \/blog\/wp-content\/uploads\/2014\/07\/napapijri-largelogo.jpg 1612w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">In the short time since\u00a0it&#8217;s launch\u00a0in the late &#8217;80s, Napapijri has\u00a0swiftly grown to exist today as a diverse activewear company that delivers both comfort and quality with each product they create. The company was first established in Quart,\u00a0located in Northern Italy, as a multi-purpose backpack and bag manufacturer whose target market consisted mainly\u00a0of those\u00a0who live to travel the world.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>We\u2019re busy getting ready for the new collection reveal! Take a behind the scenes peek at our AW14 photo shoot! <a href=\"http:\/\/t.co\/UY1aIrnTi8\">pic.twitter.com\/UY1aIrnTi8<\/a><\/p>\n<p>\u2014 Napapijri (@Napapijri) <a href=\"https:\/\/twitter.com\/Napapijri\/statuses\/487639232677441536\">July 11, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>The name of the brand tells the tale of where the company\u2019s roots lie, as Napapijri is derived from the Finnish word meaning \u201cArctic Polar Circle\u201d. The name was\u00a0carefully selected\u00a0to represent the adventures of explorers on early polar expeditions. The Norwegian flag is also included on each and every product to pay homage to Napapijri\u2019s carefully developed brand identity. With a central focus on technical quality, each collection is designed with the wandering spirit in mind. The brand was\u00a0born to provide comfort and functionality\u00a0for travellers, allowing them to thrive in extreme weather and unpredictable terrains.<\/p>\n<p>\n<div class=\"ngg-galleryoverview ngg-slideshow\"\n\tid=\"ngg-slideshow-2082dac9801af3acb21f95c7d5282894-11381411980\"\n\tdata-nextgen-gallery-id=\"13\"\n\tdata-gallery-id=\"2082dac9801af3acb21f95c7d5282894\"\n\t\tdata-gallery-name=\"Napapijri Brand Spotlight\"\n\t\tstyle=\"max-width: 690px;\n\t\t\tmax-height: 345px;\n\t\t\tdisplay: none;\">\n\n\t\n\t\t<a href=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri1.jpg?t=1512187453\"\n\t\t\ttitle=\"\"\n\t\t\tdata-src=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri1.jpg?t=1512187453\"\n\t\t\tdata-thumbnail=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/thumbs\/thumbs_napapijri1.jpg?t=1512187453\"\n\t\t\tdata-image-id=\"89\"\n\t\t\tdata-image-name=\"napapijri1.jpg\"\n\t\t\tdata-title=\"napapijri1\"\n\t\t\tdata-description=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"ngg-fancybox\" rel=\"2082dac9801af3acb21f95c7d5282894\">\n\t\t\t\n\t\t\t<img data-image-id='89'\n\t\t\t\ttitle=\"\"\n\t\t\t\talt=\"napapijri1\"\n\t\t\t\tsrc=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri1.jpg?t=1512187453\"\n\t\t\t\tstyle=\"max-height: 325px;\"\/>\n\t\t<\/a>\n\n\t\t\n\t\t<a href=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri2.jpg?t=1405632551\"\n\t\t\ttitle=\" \"\n\t\t\tdata-src=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri2.jpg?t=1405632551\"\n\t\t\tdata-thumbnail=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/thumbs\/thumbs_napapijri2.jpg?t=1405632551\"\n\t\t\tdata-image-id=\"88\"\n\t\t\tdata-image-name=\"napapijri2.jpg\"\n\t\t\tdata-title=\"napapijri2\"\n\t\t\tdata-description=\" \"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"ngg-fancybox\" rel=\"2082dac9801af3acb21f95c7d5282894\">\n\t\t\t\n\t\t\t<img data-image-id='88'\n\t\t\t\ttitle=\" \"\n\t\t\t\talt=\"napapijri2\"\n\t\t\t\tsrc=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/napapijri2.jpg?t=1405632551\"\n\t\t\t\tstyle=\"max-height: 325px;\"\/>\n\t\t<\/a>\n\n\t\t<\/div>\n\n\n<\/p>\n<p>After more than 25 years, the brand\u2019s initial focus on technical quality still remains as the driving force behind the adventurous company. When expanding their product range to include everything from versatile outerwear to their signature travel bags, the Napapijri team travelled the world to gain first-hand experience in the types of climates their consumers are likely to encounter. The brand\u00a0no longer caters solely\u00a0to the thrill seekers and arctic explorers but also\u00a0to the everyday person who values quality and versatility when it comes to activewear.\u00a0Napapijri continues these research journeys today to ensure that their products will always\u00a0keep you prepared and comfortable, whether you\u2019re running errands on a rainy day in Toronto or exploring a rainforest in Costa Rica.<\/p>\n<p style=\"text-align: center;\">Napapijri is currently exclusive to Sporting Life in Canada and is available both in stores and online.<\/p>\n<figure id=\"attachment_2645\" aria-describedby=\"caption-attachment-2645\" style=\"width: 135px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/product\/24247199\/Mens-Outerwear\/Men's-Classic-Shelter-Jacket\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2645 size-thumbnail\" src=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensClassicShelterJacket-24247199-150x150.jpg\" alt=\"Classic Shelter Jacket $245\" width=\"135\" height=\"135\" \/><\/a><figcaption id=\"caption-attachment-2645\" class=\"wp-caption-text\">Classic Shelter Jacket $245<\/figcaption><\/figure>\n<figure id=\"attachment_2649\" aria-describedby=\"caption-attachment-2649\" style=\"width: 135px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/product\/24247140\/Mens-Outerwear\/Men's-Rainforest-Jacket\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2649 size-thumbnail\" src=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-150x150.jpg\" alt=\"Men's Rainforest Jacket $245\" width=\"135\" height=\"135\" srcset=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-150x150.jpg 150w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-300x300.jpg 300w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-1024x1024.jpg 1024w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-600x600.jpg 600w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE-580x580.jpg 580w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-MensRainforestJacket-24247140-ORANGE.jpg 1180w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><\/a><figcaption id=\"caption-attachment-2649\" class=\"wp-caption-text\">Rainforest Jacket $245<\/figcaption><\/figure>\n<figure id=\"attachment_2650\" aria-describedby=\"caption-attachment-2650\" style=\"width: 135px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/product\/24247066\/Womens-Fashion\/Women's-Arles-Blazer\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2650 size-thumbnail\" src=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-150x150.jpg\" alt=\"Women's Arles Blazer $315\" width=\"135\" height=\"135\" srcset=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-150x150.jpg 150w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-300x300.jpg 300w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-1024x1024.jpg 1024w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-600x600.jpg 600w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY-580x580.jpg 580w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-WomensArlesBlazer-24247066-NAVY.jpg 1180w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><\/a><figcaption id=\"caption-attachment-2650\" class=\"wp-caption-text\">Arles Blazer $315<\/figcaption><\/figure>\n<figure id=\"attachment_2661\" aria-describedby=\"caption-attachment-2661\" style=\"width: 135px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/product\/24247504\/Bags-%26-Purses\/Women's-Logo-Tote\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2661 size-thumbnail\" src=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-150x150.jpg\" alt=\"Logo Tote $175\" width=\"135\" height=\"135\" srcset=\"\/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-150x150.jpg 150w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-300x300.jpg 300w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-1024x1024.jpg 1024w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-600x600.jpg 600w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504-580x580.jpg 580w, \/blog\/wp-content\/uploads\/2014\/07\/Napapijri-LogoTote-24247504.jpg 1180w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/><\/a><figcaption id=\"caption-attachment-2661\" class=\"wp-caption-text\">Logo Tote $175<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Napapijri<\/span><br \/>\n<a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/brand\/14817\/Napapijri\" class=\"sc-button bg-blue color-white\" target=\"\">\r\n\t\t\t   \t\t<span><\/span>\r\n\t\t\t    <\/a>\n<hr \/>\n<address><span style=\"color: #808080;\">Napapijri Display @ 2665 Yonge St. Store<\/span><\/address>\n<p style=\"text-align: center;\">\n<div class=\"ngg-galleryoverview ngg-slideshow\"\n\tid=\"ngg-slideshow-34597fa63ab8e61dd44aad140f4c035f-11017752460\"\n\tdata-nextgen-gallery-id=\"13\"\n\tdata-gallery-id=\"34597fa63ab8e61dd44aad140f4c035f\"\n\t\tdata-gallery-name=\"Napapijri Brand Spotlight\"\n\t\tstyle=\"max-width: 695px;\n\t\t\tmax-height: 521px;\n\t\t\tdisplay: none;\">\n\n\t\n\t\t<a href=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120411.jpg?t=1512213111\"\n\t\t\ttitle=\"\"\n\t\t\tdata-src=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120411.jpg?t=1512213111\"\n\t\t\tdata-thumbnail=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/thumbs\/thumbs_20140711_120411.jpg?t=1512213111\"\n\t\t\tdata-image-id=\"90\"\n\t\t\tdata-image-name=\"20140711_120411.jpg\"\n\t\t\tdata-title=\"20140711_120411\"\n\t\t\tdata-description=\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"ngg-fancybox\" rel=\"34597fa63ab8e61dd44aad140f4c035f\">\n\t\t\t\n\t\t\t<img data-image-id='90'\n\t\t\t\ttitle=\"\"\n\t\t\t\talt=\"20140711_120411\"\n\t\t\t\tsrc=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120411.jpg?t=1512213111\"\n\t\t\t\tstyle=\"max-height: 501px;\"\/>\n\t\t<\/a>\n\n\t\t\n\t\t<a href=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120439.jpg?t=1405694217\"\n\t\t\ttitle=\" \"\n\t\t\tdata-src=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120439.jpg?t=1405694217\"\n\t\t\tdata-thumbnail=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/thumbs\/thumbs_20140711_120439.jpg?t=1405694217\"\n\t\t\tdata-image-id=\"91\"\n\t\t\tdata-image-name=\"20140711_120439.jpg\"\n\t\t\tdata-title=\"20140711_120439\"\n\t\t\tdata-description=\" \"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"ngg-fancybox\" rel=\"34597fa63ab8e61dd44aad140f4c035f\">\n\t\t\t\n\t\t\t<img data-image-id='91'\n\t\t\t\ttitle=\" \"\n\t\t\t\talt=\"20140711_120439\"\n\t\t\t\tsrc=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120439.jpg?t=1405694217\"\n\t\t\t\tstyle=\"max-height: 501px;\"\/>\n\t\t<\/a>\n\n\t\t\n\t\t<a href=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120631.jpg?t=1405694222\"\n\t\t\ttitle=\" \"\n\t\t\tdata-src=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120631.jpg?t=1405694222\"\n\t\t\tdata-thumbnail=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/thumbs\/thumbs_20140711_120631.jpg?t=1405694222\"\n\t\t\tdata-image-id=\"92\"\n\t\t\tdata-image-name=\"20140711_120631.jpg\"\n\t\t\tdata-title=\"20140711_120631\"\n\t\t\tdata-description=\" \"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"ngg-fancybox\" rel=\"34597fa63ab8e61dd44aad140f4c035f\">\n\t\t\t\n\t\t\t<img data-image-id='92'\n\t\t\t\ttitle=\" \"\n\t\t\t\talt=\"20140711_120631\"\n\t\t\t\tsrc=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/gallery\/napapijri-brand-spotlight\/20140711_120631.jpg?t=1405694222\"\n\t\t\t\tstyle=\"max-height: 501px;\"\/>\n\t\t<\/a>\n\n\t\t<\/div>\n\n\n<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/brand\/14817\/Napapijri\" class=\"sc-button bg-blue color-white\" target=\"\">\r\n\t\t\t   \t\t<span><\/span>\r\n\t\t\t    <\/a>\n","protected":false},"excerpt":{"rendered":"<p>In the short time since\u00a0it&#8217;s launch\u00a0in the late &#8217;80s, Napapijri has\u00a0swiftly grown to exist today as a diverse activewear company that delivers both comfort&#8230;<\/p>\n","protected":false},"author":75,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[182],"tags":[253,252,255,254],"class_list":["post-2638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-spotlight","tag-luxury-activewear","tag-napapijri","tag-sporting-life-exclusive","tag-technical-quality","post-item","post-even"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Spotlight: Napapijri - Sporting Life Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportinglife.ca\/blog\/brand-spotlight-napapijri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Spotlight: Napapijri - Sporting Life Blog\" \/>\n<meta property=\"og:description\" content=\"In the short time since\u00a0it&#8217;s launch\u00a0in the late &#8217;80s, Napapijri has\u00a0swiftly grown to exist today as a diverse activewear company that delivers both comfort...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportinglife.ca\/blog\/brand-spotlight-napapijri\/\" \/>\n<meta property=\"og:site_name\" content=\"Sporting Life Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SportingLife\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-18T13:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T19:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sportinglife.ca\/blog\/wp-content\/uploads\/2014\/07\/napapijri-header22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SPORTINGLIFECAN\" \/>\n<meta name=\"twitter:site\" content=\"@SPORTINGLIFECAN\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sportinglife.ca\\\/blog\\\/brand-spotlight-napapijri\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sportinglife.ca\\\/blog\\\/brand-spotlight-napapijri\\\/\"},\"author\":{\"name\":\"Diana\",\"@id\":\"https:\\\/\\\/www.sportinglife.ca\\\/blog\\\/#\\\/schema\\\/person\\\/7e4fdfeb9a976faa3e472a6c2d513ffb\"},\"headline\":\"Brand Spotlight: 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