{"id":4496,"date":"2015-11-16T12:28:19","date_gmt":"2015-11-16T17:28:19","guid":{"rendered":"https:\/\/www.sportinglife.ca\/blog\/?p=4496"},"modified":"2026-07-31T16:30:32","modified_gmt":"2026-07-31T20:30:32","slug":"4496","status":"publish","type":"post","link":"https:\/\/www.sportinglife.ca\/blog\/4496\/","title":{"rendered":"SNOWBOARD SUPER WOMAN: Donna Burton Carpenter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4495\" src=\"\/blog\/wp-content\/uploads\/2015\/11\/SuperWomanHeader.jpg\" alt=\"SuperWomanHeader\" width=\"868\" height=\"111\" srcset=\"\/blog\/wp-content\/uploads\/2015\/11\/SuperWomanHeader.jpg 868w, \/blog\/wp-content\/uploads\/2015\/11\/SuperWomanHeader-300x38.jpg 300w, \/blog\/wp-content\/uploads\/2015\/11\/SuperWomanHeader-600x77.jpg 600w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4513\" src=\"\/blog\/wp-content\/uploads\/2015\/11\/burtonlogo.jpg\" alt=\"burtonlogo\" width=\"150\" height=\"150\" srcset=\"\/blog\/wp-content\/uploads\/2015\/11\/burtonlogo.jpg 225w, \/blog\/wp-content\/uploads\/2015\/11\/burtonlogo-150x150.jpg 150w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em><span style=\"font-size: 18pt;\">Donna Burton Carpenter defines leadership in snowboarding<\/span><\/em><\/span><\/p>\n<div class=\"sc-columns third clearfix\">\n<div class=\"col\">\n<span style=\"font-size: 13pt;\"><strong>OVER THE PAST FEW<\/strong> decades, snowboarding has gone from being a rebel winter sport to having a solid spot on the main stage \u2014 especially after its debut at the 1998 Winter Olympics. Hugely instrumental in this transition are Jake and Donna Carpenter, the owners of <a href=\"http:\/\/www.sportinglife.ca\/sportinglife\/brand\/6097\/Burton\" target=\"_blank\" rel=\"noopener\">Burton Snowboards<\/a>. And, in addition to elevating the presence of the sport (and its equipment), Donna is also responsible for spearheading change for women in the workplace, championing conservation, and advocating for underprivileged kids. She\u2019s a superwoman by any standard.<\/span><br \/>\n<span style=\"font-size: 13pt;\"> ?Carpenter is an executive who makes guiding change her mission \u2014 and that\u2019s rooted in a deep and driving passion for her work. Using just two words (one would be impossible), I would describe her as both limitless and proactive. She\u2019s traveled \u2014 and lived \u2014 around the world. She\u2019s done everything at Burton from building snowboards to expanding the company\u2019s European presence to serving as CFO. And, she\u2019s raised three sons, taking a 10-year hiatus from the workforce to do it.<\/span><br \/>\n<span style=\"font-size: 14pt;\"> ?Now, in the role of president, Carpenter continues to expand her reach through initiatives in key developmental areas like sustainability and mentorship. Like we said, she\u2019s making change happen across the board.<\/span><br \/>\n<\/div>\n<div class=\"col\">\n<span style=\"font-size: 13pt;\">?She\u2019s a sports enthusiast, business owner, mother, ESPNW Advisory Board member, creator of the Burton Girls community, and head of the Chill Foundation, a non-profit mentoring program for underprivileged kids. She is also a champion for women in a male-dominated sport and industry, starting inside her own company.<\/span><br \/>\n<span style=\"font-size: 13pt;\"> ?Carpenter has created a range of programs to promote and retain women within Burton \u2014 from mentoring to offering a progressive post-maternity travel option for new moms \u2014 and she\u2019s seen the company and its profits change positively because of a female presence at all levels. She\u2019s helped increase the number of women in leadership positions (director level and above) from 10% to 40% since creating the Women\u2019s Leadership Initiative (WLI) 13 years ago.<\/span><br \/>\n<span style=\"font-size: 13pt;\"> ?Plus, she\u2019s a badass. You\u2019ll catch her on the slopes on any given night or day, trying new moves as well as splitboarding (hiking up a mountain, clicking the board together, and snowboarding down). Which makes sense, because she\u2019s fearless in and out of the boardroom. Her secret? Find something you\u2019re passionate about and turn it into a career. \u201cI\u2019m convinced that snowboarding makes the world a better place,\u201d she told me. And, we believe her.<\/span><br \/>\n<\/div>\n<div class=\"col\">\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4494\" src=\"\/blog\/wp-content\/uploads\/2015\/11\/DonnaBurtonCarpenter-e1447695512150.jpg\" alt=\"DonnaBurtonCarpenter\" width=\"350\" height=\"861\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000; font-size: 10pt;\">(Photo Credit: Winnie Au)<\/span><\/p>\n<\/div>\n<\/div>\n<p style=\"text-align: right;\">\n","protected":false},"excerpt":{"rendered":"<p>Donna Burton Carpenter defines leadership in snowboarding<\/p>\n","protected":false},"author":75,"featured_media":4506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[182],"tags":[674,3117,676,677,673,678,1251,103,3538,675],"class_list":["post-4496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-spotlight","tag-1998-winter-olympics","tag-activewear","tag-burton-girls","tag-chill-foundation","tag-donna-burton-carpenter","tag-espnw-advisory-board","tag-outdoor-gear","tag-sporting-life","tag-sporting-life-blog","tag-womens-leadership-initiative","post-item","post-even"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SNOWBOARD SUPER WOMAN: Donna Burton Carpenter - Sporting Life Blog<\/title>\n<meta name=\"description\" content=\"Learn about SNOWBOARD SUPER WOMAN: Donna Burton Carpenter. 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