{"id":8170,"date":"2017-10-04T15:04:31","date_gmt":"2017-10-04T19:04:31","guid":{"rendered":"https:\/\/www.sportinglife.ca\/blog\/?p=8170"},"modified":"2022-01-12T14:43:23","modified_gmt":"2022-01-12T19:43:23","slug":"brand-spotlight-icebreaker","status":"publish","type":"post","link":"https:\/\/www.sportinglife.ca\/blog\/brand-spotlight-icebreaker\/","title":{"rendered":"Brand Spotlight: Icebreaker"},"content":{"rendered":"
\"\"<\/h6>\n
“A chance meeting with a merino sheep farmer had sparked something inside me, a passion. From that moment on I was hooked on the possibilities of natural solutions to technical apparel.”<\/strong><\/em> – <\/strong>Jeremy Moon, Founder of Icebreaker<\/h6>\n

Founded in New Zealand in 1995, Icebreaker<\/a> immediately emerged as a force to be reckoned with in the outdoor apparel world. While all other performance clothing was manufactured with synthetic fabrics, Icebreaker was a breath of fresh air: the company was (and is) committed to working with nature to develop a new kind of outdoor performance apparel.<\/p>\n

It seems so simple. Merino sheep manage to thrive through the coldest winters and the hottest summers; why couldn’t that principle be applied to outdoor clothing?<\/p>\n

“Whereas most companies start with the fabric, we start with the fiber.”<\/strong><\/h6>\n
\"\"
Pictured: Vertex Flurry Top<\/a>, Vertex Flurry Legging<\/a><\/em><\/figcaption><\/figure>\n

Created from natural, raw, super fine merino wool, Icebreaker apparel is biodegradable, annually renewable, ethically sourced and 100% made from nature. The brand contracts directly from the best wool-growers and shares their commitment to nurture and respect the land and animals. The company only uses what they need; the raw fiber is consciously transformed into fabric in a way that minimizes energy and water usage. Reducing the environmental impact is of the utmost importance!<\/p>\n

Icebreaker remains a “merino pioneer” – they were the first to see the potential of this natural material that was capable of outperforming synthetics and plastics. Learn more about why they choose merino here<\/a>.<\/p>\n

Icebreaker only ever designs products that serve a purpose. Whether it’s keeping people warm or making them comfortable, Icebreaker creates products that people actually want and that are made to last.<\/p>\n

We don’t know about you, but ethically sourced activewear that lives up to its promise of performance sounds like a dream come true.<\/p>\n

We are fans in particular of 3 of Icebreaker’s design innovations: BodyfitZONE, Cool-lite, and MerinoLOFT. Layered up, these make for the perfect storm of performance apparel.<\/p>\n