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About Us

Sporting Life is a leading Canadian fashion and sports retailer. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. Since 1979, we've been committed to providing our customers and their families with the best possible service—and we are continuously working to improve every day.

Living the Sporting Life is invigorating, fun and satisfying. It’s ski, après-ski and everything in between. It’s beach time with the kids or spin class at the studio. It’s perfecting your golf swing or riding your bike through Canada's nature trails and beautiful scenic roads. It’s hiking the trails through the Rockies in Alberta or lounging on a boat in Muskoka.

The Sporting Life celebrates the good life in Canada… and we have been living it since 1979.

"If it's in you, it's in here."

Our Environment

Sporting Life started with the belief that we could offer the best quality products and most sought after brands that could enhance your active lifestyle, whether it’s skiing, snowboarding, hiking, tennis, cycling or just spending your free time outdoors.

Our large format stores are carefully curated to give you a unique view of premium brands and products that have been sourced from all over the world. Our staff is trained with the knowledge and service to help you find just what you’re looking for, offering key advice along the way to provide you with an exceptional shopping experience.

We have several locations across Canada, currently in Quebec, Ontario and Alberta. In Fall 2019, we will be opening a 36,000 square foot store at the amazing new Brentwood development in Burnaby, British Columbia.

Store Rendering - Sporting Life, The Amazing Brentwood

The Amazing Brentwood - Burnaby, BC

Love for community

At Sporting Life, we live and breathe what we sell. Our training ground starts with our partnerships. The support network we have with these sponsorships and grass roots level sports organizations helps us to live and lead the best Sporting Life possible. We believe in community and assisting those who aspire to achieve greatness.

Our sponsorships in competitive ski racing with organizations in Quebec, Ontario and Alberta inspires love for the sport, from youth development to aspiring National Ski Team pro athletes. We are there every step of the way through financial support, on hill teams and travelling the globe year round to consistently elevate our skills to give you the best service and technology possible. From ski tuning either by hand or by robotic machines, to expert boot fitting, perfecting the fit and best angles for performance… our boot fitters and ski tuners are second to none.

Click to view our services

Rogers Cup Toronto

Sporting Life is a proud sponsor, official retailer and official stringer to the Rogers Cup in Toronto. We string for the best professional tennis players on the planet and are pleased to also offer the same quality services to our customers at store level.

Sporting Life 10K Camp Ooch

In Spring 2020, Sporting Life will be celebrating the 20th anniversary of the Sporting Life 10K in support of Camp Oochigeas - an amazing organization that works to provide memorable summer camp experiences for children affected by cancer. Camp Ooch is privately funded and through donations it allows kids to still receive necessary oncology treatments while attending camp. Our SL10K run is not only Toronto’s largest single running event, it’s the second largest 10k in Canada and the number one running event that delivers the most net proceeds and fundraising dollars to charity. As of 2019, the Sporting Life 10K event has raised over 21 million dollars for charity.

Visit www.sportinglife10k.ca and Learn More about Ooch - www.ooch.org